Collins appoints Karin Soukup to managing partner, brand experience design

Karin Soukup promoted to managing partner, brand experience design at Collins San Francisco

Independent brand experience design company Collins has appointed Karin Soukup to its senior leadership team in​ San Francisco.

Soukup, who previously served as brand experience director for the company, will now be managing partner, brand experience design. Soukup will direct the office and continue to contribute to client work for some of Collins’ key brand partners.

“Karin has been a leader at Collins for some time now,” said Brian Collins, co-founder and chief creative officer, Collins. “I’m looking forward to continuing to work with her as our San Francisco office grows and takes on new and insanely exciting challenges.”

In her new role, Soukup will oversee the San Francisco office, drawing on her extensive experience in innovation, branding, and design for such organizations as Google, HBO, Hermes, the MacArthur Foundation, and the US Government’s Consumer Financial Protection Bureau. She will be taking over for co-founder and chief creative officer Matt Luckhurst who is leaving Collins to pursue other opportunities.

“We are beyond thankful to Matt for his many great contributions. He has been a deeply valued member of the Collins crew, and we know he will do nothing but remarkable things in his next chapter," said Brian Collins.

Commenting on her new position, Soukup stated: “The Collins team continues to challenge norms and exceed expectations. I’m honored to help lead the charge for our team in San Francisco and can’t wait to see where our work takes us this year and beyond.”

Soukup will work in partnership with existing leadership at Collins, and the company also has plans to launch a San Francisco-based branch of the Collins High School Summer Program, which is currently in its third year in New York City. The program is an outreach initiative created by Collins to educate and inspire creatively inclined high school students in underserved communities to explore and consider careers within the world of design, technology, and advertising.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.