Advertising

Outbrain partners with IAS to broadens brand safety net for marketers

By John Glenday | Reporter

Outbrain

|

outbrain article

May 10, 2018 | 3 min read

Online advertiser Outbrain has partnered with analytics specialist Integral Ad Science (IAS) in order to bring the latter’s brand safety solutions direct to Outbrain’s own marketers.

The tie-up will hand marketers full control over their campaigns, imparting confidence that they will not be associated with inappropriate content by drawing on a real-time pool of 500bn media quality points, measured and collected by IAS on a daily basis.

Outbrain

Outbrain and IAS meeting of minds broadens brand safety net for marketers

In this way the IAS-powered brand safety net will work with content discovery placements powered by Outbrain for the first time, helping to bolster trust and transparency across the network.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

As part of the IAS/Outbrain global collaboration marketers will be able to manually exclude unsafe categories direct from their Outbrain dashboard when it launches later in the year.

Gilad de Vries, senior vice president of strategy at Outbrain, said: “A trusted brand-safety partner like IAS is a core component of our strategy of giving brands 100 percent confidence in telling their story across our publisher network, our partnership with IAS is a natural evolution of our total focus on quality and on powering the most premium publisher network globally.”

Jim Egan, vice president of publisher development at IAS, added: “We are excited to empower marketers using the Outbrain platform with our leading brand safety solution. Joining forces with Outbrain allows us to continue to pursue our work in making digital advertising a safe place for brands to grow their businesses.”

IAS has positioned itself in the vanguard of efforts to meet brand demands for greater transparency and custom metrics.

Advertising

Content created with:

Outbrain (Nasdaq: OB) is a leading recommendation platform for the open web. Our technology enables 10 billion daily recommendations to consumers across more than 7,000 online properties and connects advertisers to these audiences to grow their business. Founded in 2006, Outbrain is headquartered in New York with offices in 18 cities worldwide.

Find out more

Integral Ad Science (IAS) is a global leader in digital media quality. IAS makes every impression count, ensuring that ads are viewable by real people, in safe and suitable environments, activating contextual targeting, and driving supply path optimization. Our mission is to be the global benchmark for trust and transparency in digital media quality for the world’s leading brands, publishers, and platforms. We do this through data-driven technologies with actionable real-time signals and insight. Founded in 2009 and headquartered in New York, IAS works with thousands of top advertisers and premium publishers worldwide. For more information, visit integralads.com

Find out more

More from Advertising

View all

Trending

Industry insights

View all
Add your own content +