Wavemaker has appointed Rabinder Thirumurthy, also known as Rabe Iyer, as chief executive officer (CEO) for Wavemaker MENA to strengthen its presence in the region.
Prior to this, Iyer worked as managing director of GroupM India media agency Motivator, based in Delhi.
Iyer will relocate to Dubai to officially join Wavemaker on June 10.
Ajit Varghese, Wavemaker’s global president of market development commented: “I’ve known Rabe since he joined Motivator and I’ve always been impressed by his commitment to excellence.
"He’s a proven leader with strong business acumen and I’m sure that he, together with our fantastic leadership team across the region, is perfectly positioned to make Wavemaker MENA a formidable future-facing agency.”
Wavemaker recently tapped Jason Dormieux as first chief transformation officer in a leadership shake-up.