Icelandair pushes passengers to learn from its World Cup team with stopover classes

Iceland’s football team provided the ultimate underdog narrative at Euro 2016, showing small nations everywhere that character and unity can go a long way in breed footballing success – Icelandair is looking to imbue fans with this mentality in the run up to the World Cup this summer.

The North Atlantic minnows again exceeded expectations by qualifying for the World Cup, where giants like USA, Chile, Cameroon, Netherlands and Italy failed, and to mark this occasion, the Icelandic airline has created the Team Iceland Stopover to put fans through their paces.

The campaign comes from The Brooklyn Brothers and Icelandic agency Islenska will see attendees stopping over in Iceland get the chance to participate in 90-minute experiences tailored by the men’s and women’s players, including captain Aron Gunnarsson, through May and June. They can learn the iconic Iceland chant, relax in geothermal baths, a training masterclass with midfielder Birkir Bjarnason, a training academy for kids tailored by Jóhann Berg and a ‘Goal in One’ golf experience led Gylfi Sigurðsson’s who asserts that good football stems from golfing prowess.

Gunnarsson said: “When stepping onto the pitch, we know that as Iceland players we have a very special team spirit that stems from our Icelandic history. There are many uniquely Icelandic experiences and traditions that make us the team we are today and we welcome fans of football and beyond to come and find out more by taking a Team Iceland Stopover on their next transatlantic journey.”

Björgólfur Jóhannsson, president and chief executive at Icelandair, added: “As proud sponsors of the national team, we are thrilled to celebrate their success this summer with our Team Iceland Stopover service. We are continually looking at ways to enhance our customer experience and hope that passengers will enjoy time well-travelled this summer through this value-added offering. Not only can our passengers find out more about the backstory of this legendary team, but we’ve worked with the players to personally design these experiences, allowing our passengers to follow in their footsteps.”

The experience is free to fans who book a stopover through the airline.

Vote for the ad in The Drum's Creative Works below, and check our World Cup coverage here.

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