Twitter agrees a livestreaming deal with SBS for the Fifa World Cup Russia

Twitter has inked a video deal with Australian broadcaster SBS to produce a live show for Fifa World Cup 2018.

SBS, the official broadcaster of the 2018 Fifa World Cup Russia in Australia, will live stream #WorldGameLive exclusively on Twitter each match day (23 shows, in total), from 15 June 2018 to 16 July 2018.

The show will be hosted by Lucy Zelic and will feature The World Game guests and other football experts and Twitter highlights, as well as segments produced by the SBS team in Moscow.

Twitter users can access the show for free from The World Game Twitter account.

Suzy Nicoletti, Twitter Australia managing director, said: "Aussie football fans don’t need to look any further than SBS and Twitter to keep up with what’s happening at the 2018 Fifa World Cup and we couldn’t think of a more perfect match to partner with than SBS. Broadcasting on Twitter will bring the content and conversation into one place, giving football fans a connective and immersive sporting experience."

Ken Shipp, director of sport, SBS said: "SBS has been broadcasting football for nearly four decades; it’s a sport that really connects Australia’s diverse communities. As one of the most multicultural countries, the 2018 Fifa World Cup is a great moment for us all to come together to cheer on the Socceroos and other teams across the globe.

"We’re always looking for innovative ways to connect our audiences to a range of content on the devices and platforms they use most. Sport is something that people love to share and this partnership with Twitter enables all Australians to re-live and share in the excitement.”

Twitter has been bolstering its sports partnerships across the globe, with APAC becoming a key market for it and streaming a central pillar to its strategy for growth.