Samsung urges daughters to make more time for their mothers on Mother's Day

Samsung's latest ad highlights the relationship between a mother and daughter and urges daughters to make enough time for their mothers to commemorate Mother's Day.

The campaign #MomsLoveNonStop, conceptualised by Cheil Worldwide India, features mother-daughter duos discussing their relationship, from how often daughters cook for their mom to how often mom and daughters fight.

The campaign is live across all Samsung’s social media channels – Facebook, YouTube and Twitter.

Ranjivjit Singh, chief marketing officer, Samsung India, said: “With this new film, Samsung celebrates the special bond that exists between a mother and daughter. The unconditional love of mothers often goes unacknowledged, so we thought this Mother’s Day would be a great opportunity to remind people and show their mother’s how much they are loved.”

Aneesh Jaisinghani, executive creative director, Cheil WW India, said: “This campaign is based on a universal insight that we tend to take our mothers for granted. We've brought this insight alive through a series of questions to mothers and daughters. And with Mother's Day around the corner, it's a great time to make this point.”

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