Creativity

Samsung urges daughters to make more time for their mothers on Mother's Day

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By Taruka Srivastav | Reporter

May 8, 2018 | 3 min read

Samsung's latest ad highlights the relationship between a mother and daughter and urges daughters to make enough time for their mothers to commemorate Mother's Day.

Samsung urges daughters to make more time for their mothers on Mother's Day

Samsung urges daughters to make more time for their mothers on Mother's Day / Cheil Worldwide

The campaign #MomsLoveNonStop, conceptualised by Cheil Worldwide India, features mother-daughter duos discussing their relationship, from how often daughters cook for their mom to how often mom and daughters fight.

The campaign is live across all Samsung’s social media channels – Facebook, YouTube and Twitter.

Ranjivjit Singh, chief marketing officer, Samsung India, said: “With this new film, Samsung celebrates the special bond that exists between a mother and daughter. The unconditional love of mothers often goes unacknowledged, so we thought this Mother’s Day would be a great opportunity to remind people and show their mother’s how much they are loved.”

Aneesh Jaisinghani, executive creative director, Cheil WW India, said: “This campaign is based on a universal insight that we tend to take our mothers for granted. We've brought this insight alive through a series of questions to mothers and daughters. And with Mother's Day around the corner, it's a great time to make this point.”

Samsung: #MomsLoveNonStop by Cheil WW India

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Samsung is a South Korean multinational conglomerate headquartered in Samsung Town, Seoul. It comprises numerous affiliated businesses, most of them united under the Samsung brand, and is the largest South Korean chaebol.  

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