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14 - 18 June

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Imogen Watson

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Jack Preston

director of Acast creative, UK+ & US

Liverpool FC and Standard Chartered launch a book on Kenny Dalgish's life for kids

Liverpool FC and Standard Chartered Bank have introduced a children's book to commemorate former Liverpool player Kenny Dalgish's life.

The book titled ‘Number 7 - King Kenny’ is created by Octagon’s Asia Pacific team in Singapore, along with children’s book writer Gavin McCormack and illustrator Evan Raditya Pratomo. The book describes the story of Kenny Dalgish, who is also referred to as 'King Kenny'.

The bank also launched a short film to accompany this new book produced by Milkmoney. The book is available in six languages - English, Traditional and Simplified Chinese, Bahasa Melayu, Bahasa Indonesia, Vietnamese and Korean. An audio version of the book is also available online for all fans.

The book is part of the campaign called 'The Power of Numbers' to celebrate LFC's 125th anniversary.

Emma Sheller, global head of brand and marketing at Standard Chartered, said: “We couldn’t mark LFC’s 125th birthday without celebrating the Number 7. Kenny Dalglish is a man who has inspired LFC and its fans across generations. His passion, experience and influence has reached the hearts of many, and we created this children’s book and short film to celebrate this legacy.

“It is timeless. Full of tradition, virtue and lessons that we can learn from and develop within ourselves: It’s the type of legacy Standard Chartered wants to support our clients to leave behind for their own generations to come.”

Standard Chartered launched a 360 binaural audio experience of Liverpool's stadum Anfield to promote World Sight Day in 2017.

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