GlaxoSmithKline reviews global media account
GlaxoSmithKline reviews giant global media account / Glaxosmithkline
According to Ad Age the reappraisal potentially puts a $1.7bn advertising budget up for grabs and comes as part of a mandatory three-year cycle of reviews at the behest of GSK management.
Any changes are likely to be driven by cost concerns with GSK increasingly keen to strengthen its bottom line amidst a decline in its stock price.
Last year GSK signed a deal with Publicis Groupe, WPP and IPG as part of efforts to consolidate global ad duties to nine businesses.
GSK’s media pitch is being managed by ID Comms.
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