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GSK Marketing

GlaxoSmithKline reviews global media account

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By John Glenday, Reporter

May 8, 2018 | 2 min read

Global pharmaceuticals giant GlaxoSmithKline has placed its entire media account under review, three years on from awarding the business to Omnicom’s PHD and WPP’s Mediacom.

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GlaxoSmithKline reviews giant global media account / Glaxosmithkline

According to Ad Age the reappraisal potentially puts a $1.7bn advertising budget up for grabs and comes as part of a mandatory three-year cycle of reviews at the behest of GSK management.

Any changes are likely to be driven by cost concerns with GSK increasingly keen to strengthen its bottom line amidst a decline in its stock price.

Last year GSK signed a deal with Publicis Groupe, WPP and IPG as part of efforts to consolidate global ad duties to nine businesses.

GSK’s media pitch is being managed by ID Comms.

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