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Marketing Counterfeit Goods Intellectual Property

Alibaba’s anti-counterfeit group now has 105 brand members, including L'Oreal and Bose


By Charlotte McEleny | Asia Editor

May 8, 2018 | 3 min read

Alibaba now claims over 105 brands as members of its Alibaba Anti-Counterfeiting Alliance (AACA), according to the company’s latest count.


More brands join Alibaba's anti-counterfeit group

The latest tally represents a three-fold increase in the number of members since the organisation launched in January 2017.

According to Alibaba, brands including Bose, Canada Goose, Honda, Samsung, Mars, Adobe, Danone, Hasbro and L’Oreal, are among the global names in the group. Brands that have been members since the start include Louis Vuitton and Samsung.

Alibaba has been on a high profile mission to rescue its reputation from counterfeit sellers on its marketplace e-commerce platforms in China, such as TaoBao. The launch of the AACA in 2017 was intended to show that the business is proactive in combating IP infringers and was investing its own money and technology, while listening to the concerns of key brand stakeholders.

Alibaba senior vice president Michael Yao, who leads the AACA, said in a post on Alizila: “Brands share IPR and other related insights about their products – enabling us to leverage our proprietary, cutting edge technology and algorithms to root out and deter bad actors. The speed of the group’s expansion reflects the trust these large major global brands have in Alibaba and what we are doing.”

Despite the launch in 2017, the US trade Representative (USTR) placed Alibaba back onto the notorious markets list this year, suggesting that the US government didn’t think it was doing enough. Alibaba responded, suggesting the USTR’s process was both flawed and politicised.

Alongside releasing the updated brand member list, Alibaba has also released testimonials from brands that it works with. Sam Zhou, general manager, Greater China Brand, Proctor & Gamble, said: “We continue to work very closely with the Alibaba team. Having made progress to date, we look forward to future strong collaboration to fight third parties who criminally exploit legitimate brands and genuine trade via online platforms, as such illicit trade ultimately endangers our consumers’ health and safety.”

Marketing Counterfeit Goods Intellectual Property

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Alibaba Group Holding Limited is a Chinese multinational e-commerce, retail, Internet, AI and technology conglomerate founded in 1999.

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