Mr Tic Tac wants viewers to 'Open Up' as brand returns to UK TV for first time in five years
Italian mint brand Tic Tac is back on UK screens after a five-year absence from airways, bringing with it a new mascot in the form of the smooth-talking Mr Tic Tac.
The creative, developed by Krow, introduces a fresh brand proposition called 'Open Up'
The creative, developed by Krow, introduces a fresh brand proposition called 'Open Up' which focuses on the how the minty treat can help people build connections.
The ad shows an everyday man called Dave sitting alone on a park bench. While he's enjoying the sunshine, time stands still and Mr Tic Tac appears with some tips to help Dave "open up a little" to those around him.
Advice includes offering a mint to "Shirley from the office" who is partaking in "frisbee Friday" behind Dave, or using a Tic Tac to spark a conversation with an anonymous woman sitting beside him.
The spot will run until June, with experiential activity slated to follow.
