Digitas has bolstered its creative leadership team with a series of significant promotions.
Having rolled independent creative agency Arcade into its portfolio at the end of 2017, the Publicis-owned creative agency has given the role of chief creative officers to Arcade co-founders Matt Cullen and Gary Tranter.
Both will oversee Digitas and Arcade brands, and report to Annette Male, chief executive officer of Asia Pacific and Ronald Ng, global chief creative officer at Digitas.
“Having Gary and Matt onboard completes our data, tech and creative offering perfectly underpinning our new proposition around Truth, Connection and Wonder,” said Male.
The agency has also hired former the former chief creative officer at J.Walter Thompson Worldwide, Craig Howie, as its new executive creative director for Digitas Hong Kong. He will report to Cullen and Tranter.