The future of content marketing up for debate at Kaizen event

Lauren Razavi will present on 'The New Journalism' at the Kaizen event on 10 May.

Technology and sustainability journalist Lauren Razavi and Innocent Drinks’ head of digital and communities Helena Langdon will join Pete Campbell and Bobbi Brant of content and SEO agency Kaizen on stage to discuss the future on content marketing and journalism next week in London.

Ravazi, who has written for The Guardian, Vice, ShortList, NPR and The Atlantic and worked with global brands including Google, Facebook, Timberland and Land Rover, will deliver a talk on the ‘The New Journalism’. Meanwhile, Langdon, who leads Innocent’s digital and customer service team and produces campaigns across digital, outdoor and on TV, will discuss the brand’s successful content and social media strategy.

Pete Campbell, chief executive and founder of Kaizen, who organised the event, said: “With more and more competition, many more media options (video, live video, VR etc), and the growing epidemic of information overload online, standing out has never been more difficult. Content marketing is an industry that constantly demands newness in its techniques and targeting. There will always be new hurdles to face, new media to grapple with, and new metrics to be measured against – which is why we’ve organised this free event.”

A limited number of tickets for the event – The Future of Content Marketing – which takes place on 10 May at 6pm, are still available for free.

Based in London, Kaizen works with clients including TotallyMoney, River Island and TUI.

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