NZ PM Jacinda Ardern and Rhys Darby front Tourism New Zealand campaign
New Zealand Prime Minister Jacinda Arden has joined comedian Rhys Darby in a campaign which aims to expose a conspiracy to delete the tiny nation from world maps.
The Tourism New Zealand campaign sees Darby hatching a plan to get to the bottom of a global conspiracy which has seen the likes of the BBC, Conde Nast Traveler, The Telegraph and even the Smithsonian Air & Space Museum omit the country from world maps.
Darby enlists the Prime Minister who reveals the campaign hashtag #getNZonthemap
The PR campaign aims to raise awareness of New Zealand’s attributes and promote why the country should be on the world map.
“For a country that’s bigger in land area than the UK, and more than two-thirds the size of either Japan or Germany – a landmass that includes a lake around the same size as Singapore, has a mountain chain that’s bigger than the entire European Alps and more coastline than California, Alaska and Florida all rolled up together its unfathomable New Zealand has been accidentally missed off,” said a statement from Tourism New Zealand.