Microsoft retains Dentsu Aegis as global media buying account

Microsoft has retained Dentsu Aegis (DA) as its media buying agency globally.

After the review of its global media account in the US took place in the US, the company has decided to retain DA, which has held the contract since 2014.

It is believed the DA beat out both Wavemaker and Publicis Media, which were both in contention.

“After completing a review of our global media agencies, we are extending our relationship with Dentsu Aegis.” confirmed Kathleen Hall, corporate vice president, Brand, Advertising & Research, Microsoft.

The win was announced within DA earlier today, The Drum understands but at the time of writing, the network had not commented when contacted.

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