Video marketing platform Innovid has expanded into Asia Pacific after opening an office in Singapore.
According to the company, the new Singapore office will be its ninth location, fourth international office and first office in APAC. It will be headed by the former vice president for APAC at Tapad, Henry Schenker, who will take on a similar role after joining Innovid.
Schenker will be responsible for Innovid’s expansion in the APAC region, developing the Singapore hub and supporting Innovid’s global clientele.
“With demand from advertisers for a future-proof video marketing platform delivered globally at a critical high point, we couldn’t think of a better time to open an office in Singapore,” said Zack Zigdon, managing director, international and co-founder of Innovid.
“Henry is the ideal candidate to lead in APAC - his experience with data and advertising will be invaluable, particularly when combined with his depth of knowledge of APAC and many contacts in the region. We are thrilled to have him on board.”