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Business on the Move Advertising

Business on the move: Subway, Evening Standard, Cheil, and more


By Sam Bradley, Journalist

May 3, 2018 | 5 min read

Welcome to The Drum's Business on the Move section, where we collate agency account wins, reviews, agency launches, rebrands and acquisitions


Subway has appointed MRM//Meteorite has its CRM and loyalty agency.

Agency wins

Subway has appointed MRM//Meteorite has its CRM and loyalty agency. The agency has been tasked with looking after Subway's direct communications and raising engagement with Subcard and Subsquad, the sandwich chain's loyalty programmes.

The Evening Standard has appointed More Media Sales to handle its representation outside its London base. The sales house has been directed to drive the paper's growth in the English regions and across the rest of the UK.

Radisson Hotel Group has appointed Accenture Interactive as its global experience agency. Intended to bolster the hotel brand's online presence, the partnership will span over 1,100 hotels in 80 countries and incorporate several of Radisson's brands.

Asda has moved its creative account from Saatchi & Saatchi to AMV BBDO. The surprise move, reported on Friday, followed a review earlier this year that saw BBDO pitch against incumbents Saatchi & Saatchi and rivals Leo Burnett and J Walter Thompson London.

Small business commercial insurer The Hartford has named Terri & Sandy as its new agency-of-record. The agency was selected after an informal competitive pitch, and has been handed a brief to create integrated campaigns across all product lines.

Crown Media Family Network has appointed Noble People as its new media agency-of-record. Following a review in January, the agency was handed the media account for the network with a brief to handle national print, video, radio, digital, social and out-of-home ad buys. The account was previously held by Zenith.

Genius Gluten Free has appointed TMW Unlimited to handle its digital and social account following a competitive pitch. The agency will work with the gluten-free lifestyle brand on digital strategy, advertising and content, influencer marketing and PR.

The Big Lottery Fund has selected creative agency 23red to lead a new campaign promoting early childhood development. The campaign will be part of 'A Better Start', a ten-year lottery-funded programme which aims to give families and young children the best possible start in life.

Independent design and planning consultancy Pegasus Group has appointed 8848 Communications to provide PR support.

UK pork producer Tulip Ltd has appointed integrated agency Mercieca as its PR and social media agency. Part of the Danish Crown Group, the organisation is one of the biggest pig farming concerns in the UK.


Cheil Worldwide has acquired communications agency network Centrade, with the aim of broadening its business in southeast Europe and bolstering its global business accounts.

WPP has acquired the full ownership of Y&R and Wunderman joint venture agency assets across southeast Asia and Taiwan, to continue its growth in Asia. It has also acquired Dentsu Sudler & Hennessey in Japan, following a share swap transaction with Dentsu.

Marketo has acquired Bizible, a provider of B2B marketing performance management software. According to Marketo, the acquisition is the company's largest to date.


Video marketing platform Innovid has expanded into Apac with the launch of a new office in Singapore. The new office will be headed up by former vice president for APAC at Tapad, Henry Schenker.

Business on the Move Advertising

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Subway is the world's largest submarine sandwich chain with more than 44,000 locations around the world. We've become the leading choice for people seeking quick,...

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Evening Standard

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Cheil Worldwide

At Cheil, we aren’t defined by channel, capability or output. We are defined by doing what works.

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WPP plc is a British multinational communications, advertising, public relations, technology, and commerce holding company headquartered in London, England. It was...

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