Modern Marketing

Adidas stands by Kanye West despite slavery comments

By Minda Smiley | Reporter

Adidas

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Kanye West article

May 3, 2018 | 3 min read

It appears Adidas won’t be cutting ties with Kanye West despite being quoted as having said slavery “sounds like a choice” during a recent interview with TMZ.

On Thursday, the company’s chief executive Kasper Rorsted said in an interview with Bloomberg TV that West is a “very important part” of its strategy, calling him a “fantastic creator.”

West designs shoes for Adidas under his Yeezy line. While Rorsted suggested during the interview that the artist’s line isn’t necessarily all that fruitful from a revenue standpoint, he nevertheless called it a “very important part” of the Adidas brand. He declined to reveal exactly how much the line brings in.

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Rorsted also said Adidas hasn’t had any internal conversations about dropping West, although he did tell Bloomberg that “there are clearly some comments we don’t support.”

A petition on Care2 asking Adidas to drop its partnership with West currently has nearly 11,000 supporters.

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