Accenture Interactive checks into Radisson for digital customer experience overhaul

Accenture Interactive checks into Radisson for a digital customer experience overhaul.

Radisson Hotel Group has appointed Accenture Interactive as its global experience agency, a role which will see it take charge of the hotel brand’s digital customer experience.

Intended to bolster online presence and custom, the partnership will span over 1,100 hotels in 80 countries including brands such as Radisson Collection, Radisson Blu, Radisson, Radisson RED, Park Inn by Radisson and Country Inn & Suites by Radisson.

Drawing upon Accenture’s hospitality expertise the initiative will harness technology and data to drive personalised campaigns, targeting tailored content to boost traffic and new business.

Remy Merckx, vice president digital, Radisson Hotel Group said: “In a crowded hospitality space, Radisson Hotel Group is striving to differentiate itself from the rest through personalized and meaningful experiences, and making every moment matter for our guests – starting from a simple Google search to a memorable stay at one of our hotels, post-stay engagement and loyalty.”

Anatoly Roytman, head of Accenture Interactive in Europe, Africa and Latin America, added: “As Radisson Hotel Group’s experience agency, we can offer a new approach to build creative digital campaigns, as well as a solid channel strategy to raise brand equity, revenue growth and customer love. Taking a holistic approach to data, creativity and marketing technologies means we can support Radisson Hotel Group to deliver market-leading digital campaigns.”

Prior Radisson campaigns have focussed on return guests by highlighting the individuality of specific hotels.

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