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IAB Tech Lab invites feedback on updates designed to support publishers with GDPR

IAB introduce vendors list to support publishers in their transparency efforts

IAB Tech Lab and IAB Europe are inviting industry comment on a series of new products the trade bodies say have been designed to support publishers in their transparency drive.

The groups have unveiled two new "technical specifications" – the first pubvendors.json lists publishers' vendors and provides a platform for media owners to publicly declare those they work with and their respective data rights and configuration. It will also allow vendors to verify publishers' GDPR settings and audit consent.

It will also seek to establish a way for publishers to white-list vendors and enable them to limit purposes and features on a per-vendor basis.

The second update mobile in-app technical specifications in their latest push to

Geared for GDPR compliance the new specifications detail a new consent framework and enable seamless communication between publishers, buyers and vendors, building on the release of an earlier transparency and consent framework released last week.

Elsewhere, mobile in-app IAB updates will enable app developers to access and honor the Framework’s consent and legitimate interest mechanisms as a supporting standard to assist with GDPR compliance.

Townsend Feehan, chief executive, IAB Europe, said: “The feedback from publishers since we launched the public consultation on the first version of the specs for the Transparency and Consent Framework included a couple of strong messages.

"First, publishers wanted even more control with respect to data processing purposes, notably to be able to authorise different partners to leverage different purposes. Second, they wanted more control over which legal bases their partners could adduce. The pubvendors.json solution is a rapid response to accommodate these requirements.”

Dennis Buchheim, senior vice-president and general manager, IAB Tech Lab, added: “These additional tech specs are a direct reflection of our commitment to the flexibility and adaptability of the Transparency and Consent Framework, to ensure that it meets the needs of publishers and other parties in the supply chain.”

Public comments are invited through to 1 June.

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