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Facebook rolls out its own dating service

Facebook is building a dating feature that it plans to begin testing later this year.

Plans for the dating service were announced at the social giant’s F8 developers conference in San Jose, California today (May 1). The news sent the stock of Match Group, owner of popular dating apps including Tinder and OkCupid, into a downward spiral.

Details about the dating service remain scant, but chief executive of Facebook Mark Zuckerberg said the feature will “be for building real, long-term relationships,” not just hook-ups.

According to Facebook, users will be able to build a dating profile that’s separate from their main profile. Potential matches will be recommended based on dating preferences, things in common and mutual friends. Users will also have the option to discover potential suitors with similar interests through their Facebook groups or events.

Facebook says it will not show what people do within the dating feature to users' friends.

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