The Drum Awards Festival - Extended Deadline

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By John Glenday, Reporter

April 30, 2018 | 2 min read

Glasgow Life have published a series of half a dozen short films showcasing the distinctive offer of each of the city’s diverse neighbourhoods in a bid to draw tourists off the beaten track and ‘live like a local’.

Audiences will be transported to 120 locations for the series; including Finnieston, Merchant City, Shawlands and Dennistoun with a particular focus on cultural and sporting heritage such as music, dining and night life.

Content was crowdsourced by residents and global ambassadors for the city drawn from a public appeal from its People Make Glasgow social media channels, backed up by a digital survey and workshop in partnership with local industry.

Devised by local agency Forest of Black each snapshot of urban life is accompanied by a specially composed musical accompaniment by Barry McKenna of Twin Atlantic.

Councillor David McDonald, chair of Glasgow Life and deputy leader of Glasgow City Council, said: “There’s a clear trend towards authenticity in travel today – visitors want to experience real neighbourhoods and communities, and immerse themselves in local culture. It’s about connecting people and place in a genuine way.

“Glasgow is now one of Europe’s first choice destinations and our neighbourhoods are just as vibrant and filled with as much character and world-class cultural assets as cities like Berlin and Rome. We’re rightly proud of everything that’s on offer to visitors and citizens alike and these new films, which have been shaped by our people and businesses, showcase Glasgow at its best as both a great global city and a great local city.”

The neighbourhood drive is the latest component of the Next Stop Glasgow tourism and visitor plan which seeks to attract one million additional overnight visitors by 2023.

Glasgow is geearing up for the European Championships a ten-day multi-sport event overseen by digital agency Stripe Communications.

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