The agency/client turnover: how agencies can fix the broken creative process
The agency world has faced a bit of a tumultuous year. Brands that traditionally outsourced creative are starting to bring it in-house to be more efficient. Meanwhile agencies are still working with outdated principles, processes and technologies. In this competitive pitch market, with timing of the essence, how can agencies improve their engine that runs their business? What capabilities do creatives need to not only be more efficient – but facilitate and nourish client relationships?
Webinar: how agencies can fix the broken creative process
The Drum, in association with OpenText Hightail, will host a webinar exploring some of these issues including the hidden costs of broken creative processes, the impact this has on client/agency relationships and will provide best practices for better creative collaboration.
The webinar will feature the perspective from brand and agency experts, and will also examine the pitch process and what agencies can be doing better. It will provide tips on how to ensure clients stick to the brief feedback deadlines and what can be done to make the process easier for the client. We will also provide tips on how to make the entire creative process easier on the client, while getting the actionable, timely feedback creative teams need to keep projects moving.
Join The Drum along with brand and agency experts as they talk about how creative departments can stick to their deadlines and evolve their relationships with their clients to ensure longevity, trust and consistency.
- The do’s and don’ts of a great client/agency relationship
- How a poor creative process result weakens the client/agency relationship
- How to fix a broken creative process
- How to build continued trust throughout the relationship to keep ideas and creative fresh
The webinar takes place on Tuesday 22 May at 8am (PDT). Register here.