Independent agency Unlimited Group has confirmed its appointment of Michael Richards as group managing director with immediate effect, cementing a recent wave of change which has already seen it complete a restructure and rebrand around seven core disciplines.
Richards has been tasked with capitalizing on the opportunities presented by this shift, applying his expertise as an entrepreneur responsible for launching his own water brand as well as a successful career at VCCP where he served as international MD in addition to running the eBay and Paddy Power accounts.
Unlimited Group president Tim Bonnet commented: “I am really excited about Michael’s appointment. With our simplified and honed client offer we are ready for a sustained period of accelerated client growth, which Michael has an enviable track record in delivering. Boasting an impressive average tenure of more than 10 years for our Top 20 clients, there isn’t a better home for clients’ marketing needs than Unlimited.”
Richards added: “Unlimited Group is a gem, with some great agency brands. I’m very excited to be working with such an impressive team, being wingman to the existing management and looking forward to lots of collective success and fun delivering great outcomes for our clients as we bring our new proposition ‘The impact of Art and Science’ to life.”
Richards also served as group CEO of ad agency WFCA.