Modern Marketing

Copa90 nets £70m valuation following investment by Dalian Wanda’s Infront Sports

By John Glenday | Reporter

Copa90

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Copa90 article

April 30, 2018 | 3 min read

Digital football platform Copa90 has netted a 10% cash investment from Infront Sports, the Dalian Wanda owned marketing group, to finance international growth ahead of the 2018 FIFA World Cup in Russia.

The deal values Copa90 at £70m following a succession of investments from the likes of Turner, Liberty Global and Major League Soccer, all of which are now major shareholders.

Copa90 nets £70m valuation following investment by Dalian Wanda’s Infront Sports

Copa90 nets £70m valuation following investment by Dalian Wanda’s Infront Sports

Bolstered by these resources Copa90 will field no less than 300 correspondents to the sporting extravaganza, while simultaneously bolstering its presence in Latin America and China. It will also amp up its data analysis efforts to gather more intel on audiences.

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Chief executive Tom Thirlwall said: “While broadcast television has the 90 minutes of each game wrapped up what we can do is bring the culture and atmosphere around everything outside of the 90 minutes to our audience in an interesting and innovative way.

“Two years ago it was all about the big social platforms. Today we’re seeing a lot of interest in our content from mobile players in the US like AT&T and Verizon and also from ‘over the top’ streaming players like Amazon and Netflix.”

Copa90 has established a significant presence on YouTube, one of its chief outlets for free content, producing a range of content such as its Derby Days documentary into football violence and a look at the growing popularity of football in US cities such as Atlanta.

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Copa90 is a football media business. Past credits of the company include the UK web drama Kate Modern, which is a spin off of the American web series called lonelygirl15.

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