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Volkswagen's car crash phone cases provide twisted foreshadowing to distracted drivers


By John McCarthy, Opinion editor

April 27, 2018 | 2 min read

Volkswagen is looking to rebuild its reputation with incisive creative that warns drivers of the dangers of using their mobile while behind the wheel.


VW's debris Phone case

New Swedish laws outlawed driving while using a mobile phone, but the accident rate has at this early stage remained the same.

VW as a result has creative mobile phone covers from crumpled car metal as a stark reminder what can happen to distracted drivers.

The campaign from NORD DDB "will make you think twice before you pick up your phone," said Johan Karlson, brand manager at Volkswagen Stockholm.

Research from the company said you are 23 times more likely to be in a car accident if you text and drive, underlining the necessity for macabre and lasting creative to hit the message home.

153 unique cases were produced, each one representing a serious accident that occurred in Sweden since February 2018.

The cases can be purchased for 599 Swedish crowns with the proceeds donated to Swedish 'Trafikskadefonden'.

Vote for the ad in The Drum's Creative Works below.

Volkswagen: advert-body-1 by NORD DDB

By Volkswagen

Overall Rating 5/5

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