In this newly created role, Lucas will manage Oath’s national and mid-market sales teams in the US, Canada and Latin America. He will report to John Devine, Oath’s chief revenue officer.
“Jeff brings exceptional experience to this new leadership position at Oath and he will play a vital role as we drive brand building solutions for premium brands in the coming year,” said DeVine in a statement. “With over twenty years of senior sales management expertise, Jeff will help deliver on our expansive growth plans in the Americas region.”
Of his new role, Lucas said: “I’m energized by Oath’s incredible market position and the opportunity to continue building the business in the Americas by delivering the highest level of service and value to clients. I look forward to partnering with our customers and product teams to ensure we’re fueling Oath’s focus on mobile growth and capitalizing on the best video opportunities for the future.”
Verizon formed Oath last year following its acquisitions of AOL and Yahoo's core business. The subsidiary houses media and technology brands including HuffPost, Tumblr, TechCrunch, BrightRoll, Ryot and Engadget.