Digital Transformation

Draft EU tells Netflix and Amazon Prime Video 30% of their content must come from Europe

By John Glenday | Reporter



europe article

April 27, 2018 | 3 min read

Netflix and Amazon Prime Video will be obligated to maintain minimum content quotas of at least 30% from Europe under a proposed new EU law to promote local production and creative economies and level the playing field with broadcast media.

If approved the proposed new laws would encompass all streaming video providers in addition to internet streaming services, which will also be legally required to fund European film and television productions.

Provisions will also be made to ‘protect minors’ from inappropriate content offered by internet video providers and will extend to platforms Facebook and YouTube, beefing up existing rules to block hate speech and terrorism propaganda as well as more ‘transparent’ reporting mechanisms to flag inappropriate content.

European Commission

Draft EU law sets out content quota for Netflix and Amazon Prime Video

Andrus Ansip, the European Commission’s vice president for the digital single market, said: “These new rules reflect digital progress and recognize that people now watch videos in different ways than before. They encourage innovative services and promote European films — but also protect children and tackle hate speech in a better way.”

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Tightened rules are expected to be finalised in June whereupon they will be put to a vote by the European parliament and individual member states.

The EC is adopting an increasingly active role in policing social media amidst rising incidences of 'fake news'.

Digital Transformation

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Netflix, is an American entertainment company founded by Reed Hastings and Marc Randolph on August 29, 1997, in Scotts Valley, California. It specializes in and provides streaming media and video-on-demand online and DVD by mail. 

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