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Quarterly Earnings Data Marketing

Data science and media drove IPG growth in Q1


By Bennett Bennett, Staff writer

April 27, 2018 | 2 min read

Interpublic Group posted a net revenue of $1.77bn in the first quarter of 2018, an increase of 5.9% compared with the same period in 2017.


IPG credits the rise of media and data functionalities as its driver of revenue for Q1 2018

Overall, the holding company's total revenue for the quarter was $2.17bn, a 5.1% jump compared with the same period in 2017.

Some of the successes IPG experienced in its past quarter include the recent win of Hotwire by FCB West in San Francisco, the launch of R/GA’s launch of venture studios in Europe and Los Angeles, and the development of its data science and analytics services, with IPG Mediabrands agencies Cadreon and Reprise.

Michael Roth, Interpublic chief executive and chairman, said: "Against challenging comparisons, we reported another quarter of solid revenue and operating profit growth, with notably strong growth in the US at 4.3%.” Meanwhile, international organic revenues have risen 2.6% year on year, with the UK and Latin American showing largest growth with 7.8% and 10.6% respectively.

Roth added: "Our strong first quarter performance and the current tone of business have us on track to deliver on our financial targets for the full year, likely at the high-end of 2% to 3% organic growth of net revenue and with operating margin expansion of 60 to 70 basis points from our restated 2017 results.”

Stocks for the holding company have dipped a bit since opening at $25.29.

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