Modern Marketing

Wavemaker taps Jason Dormieux as first chief transformation officer in leadership shake-up

By John McCarthy | Media editor



People on the Move article

April 26, 2018 | 3 min read

Wavemaker has named Jason Dormieux as its first ever global chief transformation officer and the chairman of its UK arm.

As global chief transformation officer, Dormieux will further push the WPP-owned network's tech-enabled transformation while overseeing key UK clients as chairman. Wavemaker was formed last September with the merger of Maxus and MEC.

Tim Castree, Wavemaker global chief executive, said: “Jason’s knowledge and expertise in creating and commercialising future-ready products will be invaluable as we continue to build our new company. Our transformation into the future will continue to hinge on our ability to create products that help our clients’ business grow and Jason is the perfect leader to enable our ambition.”


Wavemaker appointments L-R: Hickey, Hutchison, Dormieux

On top of this hire, Paul Hutchison has joined as Wavemaker UK’s chief executive and Anna Hickey has been named as chief operating officer.

On these hires, Castree said Hutchison "will bring immense energy and capability to the job of leading Wavemaker UK through the next phase of its journey,” and that Hickey, who was previously managing director for Wavemaker UK, "is one of our highly regarded operating executives."

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We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fuelled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales. Our 7,000 people across 88 markets have the deep knowledge, confidence and courage to provoke growth for some of the world’s leading brands and businesses. We are a part of GroupM, WPP’s global media investment management company.

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