Digital Transformation

Indian government issues deadline to Facebook and Cambridge Analytics for misuse of data of Indians

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By Taruka Srivastav | Reporter

April 26, 2018 | 3 min read

The Indian government has issued notices to Facebook and Cambridge Analytica to probe on the misuse of data, following Facebook’s Cambridge Analytica data protection scandal .

The Indian government has given the two companies a deadline of 10 May to respond to questions related to Indian citizens’ data. This is the second notice in this regard, as the first notice was issued to Cambridge Analytica on 23 March and to Facebook on 28 March according to Livemint.

In a letter to Facebook, the Indian government wrote: “What security architecture is proposed to be created by Facebook, on an urgent basis, so that the data concerning Indians is not pilfered or manipulated again for extraneous purposes including to influence the elections."

Indian government issues deadline to Facebook and Cambridge Analytics for misuse of data of Indians

Indian government issues deadline to Facebook and Cambridge Analytics for misuse of data of Indians / Pixabay

The government has also sent five questions to Cambridge Analytics for responses on the data breach.

Despite any reputational damage incurred in the Cambridge Analytica scandal and the reemergence of the #DeleteFacebook campaign, Facebook is expected to capture around 18% of worldwide digital ad spend in 2018.

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Meanwhile, Facebook's largest brand campaign vows 'to do more to protect privacy' as it posts 50% Q1 revenue surge.

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