In a Twitter showdown Brewdog’s official account tweeted a cheeky jibe at their rivals from Glasgow in the latest of their regular ‘Wednesday Wisdom’ updates, writing: “Things we recommend doing instead of drinking @TennentsLager. 1. Anything else.”
The craft brewer’s attempt to call time on Tennent’s was subject to a swift putdown however, with Tennent’s Lager swiftly retorting.
— Tennent's Lager (@TennentsLager) April 25, 2018
With no come back Brewdog resorted to deleting their original tweet, leading Twitter to erupt in a wave of ridicule.
— Matt Wickham (@Beerymatt) April 25, 2018
Things we recommend doing if you run the @BrewDog Twitter account.
1. Anything else
— Steven Kelly (@stevenkelly77) April 26, 2018
To date the usually hyperactive @BrewDog remains uncharacteristically silent.
This isn't the brewer's only recent misstep, after its satirical Pink IPA launch left a bad taste in the mouths of many.