Marketing Brewdog Twitter

Brewdog silenced by Tennent's in ill-judged Twitter spat

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By John Glenday | Reporter

April 26, 2018 | 3 min read

Brewdog has retreated from Twitter with its tail between its legs after squaring up to Scotland’s biggest lager brand and coming out of the resulting tussle second best.

Tennents, Brewdog

Brewdog comes off second best in Tennent's Twitter spat

In a Twitter showdown Brewdog’s official account tweeted a cheeky jibe at their rivals from Glasgow in the latest of their regular ‘Wednesday Wisdom’ updates, writing: “Things we recommend doing instead of drinking @TennentsLager. 1. Anything else.”

The craft brewer’s attempt to call time on Tennent’s was subject to a swift putdown however, with Tennent’s Lager swiftly retorting.

With no come back Brewdog resorted to deleting their original tweet, leading Twitter to erupt in a wave of ridicule.

To date the usually hyperactive @BrewDog remains uncharacteristically silent.

This isn't the brewer's only recent misstep, after its satirical Pink IPA launch left a bad taste in the mouths of many.

Marketing Brewdog Twitter

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