Brewdog silenced by Tennent's in ill-judged Twitter spat
Brewdog has retreated from Twitter with its tail between its legs after squaring up to Scotland’s biggest lager brand and coming out of the resulting tussle second best.
Brewdog comes off second best in Tennent's Twitter spat
In a Twitter showdown Brewdog’s official account tweeted a cheeky jibe at their rivals from Glasgow in the latest of their regular ‘Wednesday Wisdom’ updates, writing: “Things we recommend doing instead of drinking @TennentsLager. 1. Anything else.”
The craft brewer’s attempt to call time on Tennent’s was subject to a swift putdown however, with Tennent’s Lager swiftly retorting.
When your annoying wee brother tries to bam you up but really he's just crying for attention… #Bless #Bothered
— Tennent's Lager (@TennentsLager) April 25, 2018
With no come back Brewdog resorted to deleting their original tweet, leading Twitter to erupt in a wave of ridicule.
If it was football I'd say it ended about @TennentsLager 6-0 @BrewDog with Brewdog taking their ball off the pitch and going off home early before the end of the match. #WednesdayWisdom
— Matt Wickham (@Beerymatt) April 25, 2018
Things we recommend doing if you run the @BrewDog Twitter account.
1. Anything else
— Steven Kelly (@stevenkelly77) April 26, 2018
To date the usually hyperactive @BrewDog remains uncharacteristically silent.
This isn't the brewer's only recent misstep, after its satirical Pink IPA launch left a bad taste in the mouths of many.
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