US Creative Work of the Week: McCann NY gives personality to boring weekdays in spots for MGM
Mondays and Wednesdays are usually a couple of blah days. MGM National Harbor, a popular casino and resort in Washington DC, knows this, which is why McCann New York and the casino decided to pep up the two days - as well as Tuesdays and Thursdays - with some actual personalities.
Monday at MGM National Harbor
In a series of spots, director Jim Jenkins took those more mundane weekdays and personified them. The spots feature each day in turn as they discover that at MGM National Harbor, 'Every Day Is Monumental.'
In 'Monday,' a boring guy acts as the day, wandering through the casino and resort complaining that he, as a hated and dull day, is getting dragged to places that are too much fun. In 'Wednesday,' a no-nonsense woman talks about how as the 'hump day' it used to take hard work to get over the middle of the week, but now at National Harbor, people are having fun rather than working.
The campaign, succeeding to drag the workweek into a fun zone, was voted the US Creative Work of the Week by The Drum's readers.
To view the spots, click on the Creative Works box below.
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