Peak Ace, Receptional and Merkle amongst the winners at The Drum Search Awards 2018
Peak Ace, Receptional and Merkle | Periscopix and more scoop up The Drum Search Awards 2018
The Grand Prix is the most sought after awards of the evening and Peak Ace, along with winning the SEO - Best Use of Data, have amazed the judging panel with its work on Kartenmacherei.
ZPG, director of paid performance media, Vincent Coyle, said: "Peak Ace used classic on-page SEO along with more creative approaches to performance content marketing to generate a great ROI for kartenmacherei.
"A heavy use of data was used to determine the most effective landing pages and in turn on site conversion rate. It's a great example of a well rounded integrated campaign can make the most out of PR and SEO."
Agency Receptional snapped up the coveted Chairman's Award, as well as Biddable Team of the Year. Chairman of the judging panel, global digital marketing manager, BP/Castrol, Kryzysztof Pochopien said:" Receptional is an outstanding agency, with a clear drive to build great culture not only within their own walls but continuously contributing to the wider search community. Investment in people and technology as well as not being afraid to try new things, already awarded them with the significant recognition across the industry.
"I am sure that this award will be the first of many great things, this team will experience over the next few years."
Winner of the SEO Best Use of PR is Verve Search. Judge Dipesh Pattni, head of response, PHD Media said: "‘Verve Search demonstrated both creativity and wider thinking whilst delivering strong results. They showed best practice in how to take an SEO outreach campaign and deploy PR tactics to the strategy so that it can engage and reach the mass public. As judges, we felt it was a fantastic example of linking their client goals with public interest to maximise performance for SEO."
Other winners include: Fresh Egg LTD for Technical Innovation of the Year; Merkle Periscopix for Performance Agency of the Year; MediaCom Worldwide for PPC Best Retail/ecommerce Campaign and PPC Best Consumer Products/Services Campaign, as well as employee Victor Lin winning Rising Star of 2018; Wolfgang Digital for PPC Best Use of Data and PPC Best Use of Paid Search as part of a Programmatic Strategy and Precis Digital for SEO & PPC - Most Innovative Search Campaign.
Searching for the best in search, these awards recognise the companies and individuals at the forefront of the search Industry. They are open to entrants globally and will reward the most innovative,...Find out more