Manchester City Council has launched a Europe-wide SmartImpact project, aimed at helping cities become cleaner and greener and in turn making them a better place to work and live.
The project is in collaboration with ten other European cities including Dublin, Stockholm and Zagreb. Design and video production agency Flow Creative was tasked with branding the project along with creating content including case study films, animation, print martial an a website showcasing the purpose of the project.
Flow’s creative director, Karl Doran, commented: “Creating the branding and a huge amount of content for such a complex and wide-reaching project was a really interesting challenge for Flow. We worked closely with MCC to develop a branding concept that would work well in a variety of formats, including website, video, print and event signage. It needed to convey SmartImpact’s aims of educating the audience - comprised of the European Commission, national governments, European financial institutions, market sector organisations - to encourage project uptake.
“With a complex subject like this, it was imperative that the content was presented in such a way that helps to make it as accessible as possible if we’re to encourage the wide uptake desired.”
The toolkit produced by Flow Creative will be rolled out internationally until 2022.