Monash University launches wristbands to protect students from drink spiking
Monash University has created a wristband that can detect drugs to help protect students against drink spiking.
The Sip Safe campaign was designed to be used on campus as well as at festivals, events, bars, nightclubs and any venues where customers are already accustomed to wearing a wristband.
The wristbands work by placing a drop of a drink onto a colour circle on the band if the circle will change colour if drugs are detected.
Monash University launch Sip Safe campaign for students
The wristbands will be rolled out at student and youth events at the University throughout the year. The launch follows a trial during the annual Schoolies week events in late 2017.
The aim of the Sip Safe campaign is to provide greater education and a utility to enable young people to protect themselves, while also providing a deterrent for would-be drink spikers.
Trisha Prpich, director, Monash Residential Services, said, "Monash is invested in the safety and well-being of our students. We want to make sure our community is safe and well informed, and that includes encouraging everyone to drink responsibly. Sip Safe has the potential to provide users with an easy way to determine if their drink has been spiked with two of the most common drugs used in drink spiking."
The latest marketing news and insights straight to your inbox.
Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.Sign up
The campaign was created by Y&R Melbourne.