Digital media company Innity is tackling its eleventh market in Southeast Asia, with its expansion into Cambodia.
Innity will be offering advertisers in Cambodia solutions to run measurable and responsive creative campaigns across the full range of digital channels.
Janus David, the sales manager for the agency's emerging markets, who has been tasked with leading Cambodia’s sales, business development and overall operations, says the Cambodian media scene "has grown exponentially" and that domestic advertisers are increasingly looking to digital to market their brands.
He commented: "I believe that Innity’s presence in Cambodia has helped empower the advertisers and brands as well as the local publishers by opening doors to global capabilities and technologies within their grasps.”
Fabian Looa, chief operating officer and co-founder of Innity, added: “We noticed a window of opportunity for digital advertising to positively impact the society in Cambodia. We’ve been a part of the digital industry in Malaysia and other regions of Southeast Asia - we believe that it is now time for Cambodia."
Innity now has presence in Malaysia, Singapore, Thailand, Indonesia, Vietnam, Philippines, Cambodia, Myanmar, Hong Kong, Taiwan, and Korea. Its Cambodian clients include Toyota, Samsung, Canadian International School and Angkor Beer.