Creative Work of the Week APAC: Tesco Malaysia takes on plastic bag pollution in the ocean with reusable bags
The winner of this week's creative work of the week in Asia Pacific is Tesco Malaysia, who launched a campaign to raise awareness about the harmful effects to ocean animals caused by plastic bags pollution.
The campaign, created by Grey Group Malaysia, wants to encourage customers to bring their own bags every time they go shopping.
To do this, they have introduced the ‘The Unforgettable Bag’ , which uses a barcode that tells Tesco when a customer is reusing a bag. The supermarket will then give the customer a discount on the goods they are buying.
The bags are also decorated with pictures of ocean animals most at risk.
