Media

Bauer Media decommissions The Debrief and folds team into Grazia’s digital efforts

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By John McCarthy | Media editor

April 24, 2018 | 3 min read

Bauer Media is shuttering The Debrief and swelling sister publication Grazia with its digitally-savvy staff.

Grazia

The Debrief folds into Grazia

The company claims the closure was made to “drive growth and better serve its audience” at Grazia, a move made easier by a unified audience keen on “fashion authority, coverage of politics and news [that] has a broad appeal amongst women."

Lauren Holleyoake, launch publisher of The Debrief, said: “We are extremely proud of everything we have achieved over the last four years with The Debrief. With its unapologetically frank, inclusive and feminist tone, The Debrief changed the way brands engage with and speak to their audience online. We created a brand that really ‘got’ our audience and their lives in a way no-one had before."

With the move, Grazia will have a digital editorial team of six people, working under lifestyle digital editorial director, Rebecca Holman, and in close collaboration with the wider Grazia brand team – under the direction of incoming editor Hattie Brett.

Holleyoake looks back upon the achievements of The Debrief over the last two years with “immense pride” and paid tribute to the team.

Last year the media brand was experimenting with sponsored podcasts. This is a skillset it will be able to translate at Grazia.

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