Street artists Didier ‘Jaba’ Mathieu and former Unilever and Airbnb marketer Matthias Schuecking join the panel for Singapore Creatie Cities this week.
The breakfast event, created in partnership with HP, is free to attend but attendees must register and takes place at the Artscience Museum in Singapore this Thursday.
The theme for the event is ‘Brandalism in Singapore’ and aims to look at the relationship between art and brands. With speakers from all sides of the spectrum, we’ll debate how this relationship is evolving. How can brands stay authentic, rather than borrowing from cultures to score points with customers? And what can we learn from the ephemeral nature of street art in relation to an increasingly temporary means of communicating digitally on social media?
Jaba will discuss his experiences working with brands and offer the perspective of an artist, while Schuecking, who now consults for brands and has worked many times on campaigns that include artists, will talk about how to get the right balance for all sides.
Also on the panel is Joakim Borgström, BBH executive creative director, Pat Law, Goodstuph founder and HP senior regional marketing manager Conrad Mendoza.
Sign up to attend the event and if you can’t attend, follow the #HPxSingaporeCreativeCities hashtag to keep up with the debate as it happens.