ComScore has announced the appointment of Bryan Wiener as chief executive officer, a role that has been empty since the retirement of former chief Gian Fulgoni, amid a host of senior hire announcements, including the appointment of industry veteran Rob Norman to its board of directors.
The media measurement firm today (April 23) unveiled its new look leadership team with Wiener, most recently the chairman of 360i, set to take up the reins on May 30, the same date as ComScore president and vice chairman Bill Livek transitions an additional role of special advisor to the chief executive.
“Over the past six months, I’ve gotten to know Bryan well and believe deeply in his vision for ComScore, as well as in his ability to inspire our existing workforce and secure new talent to support the evolving needs of the company,” reads a statement attributed to Livek.
“In a world where people are increasingly consuming media across platforms, the need for a trusted, objective and consistent currency to measure audience and advertising ROI only grows," said Wiener. "ComScore is uniquely positioned to provide this new model, as it has the scalable data, technology and history of innovation to power the industry’s future.”
Additionally, the announcement also revealed that industry veteran and ex-GroupM digital lead Rob Norman has joined the measurement outfit’s board of directors with Brett Rosenthal name as non-executive chair.
Wiener has over 25 years of experience in the ad industry, and while at 360i he helped grow the agency from 40 to more than 1,000 employees, and worked with brands including Coca-Cola, Mondeléz as well as NBCUniversal.
His appointment comes following a difficult period for ComScore which saw it delisted from the Nasdaq over accounting irregularities plus a subsequent slump in the value of the company.