Brands stoically salute the coming of yet another royal baby

Royal baby tweets

There is a new royal baby in town, courtesy of the Duchess and Duke of Cambridge.

Born on Monday afternoon was a third royal child, a yet unnamed boy at St Mary's Hospital, London, who follows George and Charlotte in the line of succession.

Spiraling around the expected media frenzy was a topical event that brands could 'organically' inject themselves into. There are markedly fewer than Royal Baby mark one and mark two received - it is worth noting that sequels are always more difficult.

Furthermore, brands may have cooled off on hitching a bandwagon to Twitter's trends in recent years.

Below are some of the more effective tweets on the subject.



American Dad

John Lewis


British Airways


Crystal Palace

A pity that JD Wetherspoon is no longer present on social media to capitalise on this prime time trend.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.