Actors Boman Irani and Taapsee Pannu play the father and daughter duo in the Honda Motorcycle and Scooter India's latest campaign to promote Honda Activa 5G.
The campaign 'Love Is Growing' conceptualised by Dentsu One features four college students looking at Taapsee Pannu driving the bike and giving complementing statements like: "Bright like sunshine" and "So different guys". At first it seems they are complementing Pannu but as the scooter draws nearer, it is realised the object of their fancy is the Activa 5G.
Yadvinder Singh Guleria, senior vice president, sales and marketing, Honda Motorcycle & Scooter India said: "The new ‘Love is Growing’ campaign celebrates that not only is the Love for Activa is growing but love is growing in real life too."
Titus Upputuru, national creative director, Dentsu One said: "The film is a little chapter from this love story, which occurs in a University, between one of the students and the professor’s daughter. It was great working with Boman Irani. Taapsee adds a new flavour to the brand. We hope the film builds on the love that the brand already enjoys across the nation.”
Abhinav Kaushik, senior vice president, account management, Dentsu One said: "With this growing love across multiple generations, it was the right time to launch Activa 5G with a quirky campaign where the brand becomes the harbinger or catalyst to get two people to fall in love with each other.”