London based The Blueprint has expanded its business by launching an international office in New York. The team will be led by Noelle Weaver, most recently the managing director of Contagious for North America, who takes on the role of partner New York, reporting to founder Gareth Moss.
The opening of the New York office will see The Blueprint aim to build on its offering of business design and ‘talent leadership identification’ for agencies and brands in the United States.
Commenting on the appointment Moss said: “I am delighted that Noelle has decided to come on board and lead the New York operation; it’s a rapidly growing market and given Noelle’s background of consulting with global world-class brands and agencies to help them implement creative capabilities and innovative strategic thinking into their organization, she is perfectly placed to help our clients navigate the future of marketing through the identification of talent that can lead them through change, transformation and growth.”
Weaver added: “Today’s forward thinking businesses understand that talent and capability needs are changing rapidly and they will have to adapt in order to survive. Rarely is it just a case of ‘place to replace,’ clients need a trusted partner who understands their business, understands their culture and understands their goals to find the people who are best placed to power your business and drive growth, not just fulfil a title.”
The Blueprint works with agencies including BBDO, Elephant, Saatchi & Saatchi and Wieden + Kennedy.