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Starhub leaves Omnicom after a decade and opts for independent creative agency Blk J


By Shawn Lim, Reporter, Asia Pacific

April 19, 2018 | 2 min read

Singapore telco Starhub has ended its more than a decade-long relationship with Omnicom-owned creative agency DDB by handing its creative account to independent agency Blk J.

Blk j

Blk J was started in 2016 by former DDB employees. Photo: Blk J.

Blk J was started in 2016 by former DDB employees Rowena Bhagchandani (managing director), Joji Jacob (group executive creative director), Khalid Osman (creative director) and Lester Lee (creative director).

“We would like to commend BLKJ and DDB for their exceptional proposals on taking the StarHub brand to the next level. Both teams demonstrated high levels of strategic thinking and creativity in their pitches,” said Oliver Chong, vice president of Brand Experience at StarHub.

“For the next leg, we are teaming up with BLKJ to bring exciting ideas to life for our brand, and more importantly, for our customers.”

"All of us at BLKJ are delighted to be working with StarHub and it's a great opportunity to continue building a great brand. We are committed to doing our very best work for StarHub,” added Bhagchandani.

The telco’s most recent work with Blk J was in February, where it created a Chinese New Year campaign called #NeverGrowApart.

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