The Drum can reveal the finalists to its Design Awards 2018. This year saw John Mathers, director of design, British Design Fund and Glenn Tutssel, founder, Brand Inspiration, take on the role of co-chairmen, bringing their own judging panel of industry experts they thought would make a great fit.
Mathers said: “We chose this panel very carefully because what wanted judges that were representative, not perhaps where the industry has been in the past, but where we want it to be in the future.
“Choosing very carefully a diverse range of people and practices, we want to think about where the industry is moving. That's why we really looked at the young designer of the year category because in the future we want to be bringing some of them into the judging panel. So, we are genuinely bringing fresh thinking, new ideas, whilst having that mix of experience.”
One of the categories that stood out with the judges was Brand Identity Design.
Tuttel said: "What stood out for me is people looking at every aspect of design and integrating it into a total branded system. I was delighted to see is a 360 branding criteria coming through and the branding which is being in print, 3D and retail, has been joined together so that it's become a very strong area."
The finalists for Brand Identity Design are: Magpie Studio for Bandido Coffee Co; Turner Duckworth: London, San Francisco & New York for Subway; Superunion for Shakespeare's Globe; Superunion for Arte; Jack Renwick Studio for Millbank Farm; Williams Murray Hamm for Pernod Ricard; Studio Output, BBC Creative for BBC Sport; Baxter and Bailey for Brighton Women's Centre; Magpie Studio for Lovat Park Homes and FormRoom for Naturally.
A new category to the awards for 2018 is the Young Designer of the Year to encourage and reward young talent under 26.
Pearlfisher’s, futures director, Sophie Maxwell said: “I feel thrilled for the designer we selected, as you can already see the strength of thinking and the desire to pursue their concept through to the most powerful execution. Really outstanding work, and really there were so many strong entrants it was truly exciting to think of that level of talent as being the next generation.”
The finalists for Young Designer of the Year are: Beth Johnson, Jasmine Rees, Katie Elvins., Tommy Mason, Rich Cousins, Sofia Oom, David O'Meara , Nicole Laurie , Natalie Palmer and Jack Parker
The awards are sponsored by Tomorrow London, NB Studio and Identity.