Health and wellness franchise, Modern Acupuncture, has partnered with StrawberryFrog, to help build a powerful brand and "accelerate the brand's rise to dominance."
With the aim to develop and roll out its brand movement strategy to aid its growth, the wellness company has appointed StrawberryFrog to devise a brand movement strategy, brand identity and brand movement launch strategy.
“We are thrilled to have StrawberryFrog join the Modern Acupuncture family to define our brand strategy and steward our growth nationally in 2018,” said Matt Hale, co-founder and chief executive officer of Modern Acupuncture. “As StrawberryFrog specializes in brand movements, we are confident that this unique approach will not only build a powerful brand, but will grow passionate fans and make Modern Acupuncture one of the most known brands in the country.”
StrawberryFrog founder and chairman, Scott Goodson, added: “Consumer-wise, it’s a very timely opportunity for Modern Acupuncture; there is a wave of new loyalties that buyers are forming to new brands. Almost just a mass upset of traditional brands in favour of outcropping brands that stand for something and rethink the product categories they work in.
“Modern Acupuncture is right in that space – legacy service, ripe for disruption, a modern impact that can be communicated with the right branding, huge market to sell into. It’s our time to help the leadership team bring it to America and beyond.”