Digital Transformation

Samsung beats Apple to become India's most trusted brand, ahead of Sony and LG


By Taruka Srivastav | Reporter

April 18, 2018 | 3 min read

Samsung has been named as India's most trusted brand for second year in a row followed by Sony and LG as second and third respectively, according to TRA’s Brand Trust Report 2018 (BTR 2018).

Samsung is India's most trusted brand, says report

Samsung is India's most trusted brand, says report / Samsung

Indian brand Tata captured the fourth spot followed by Apple and Dell on the fifth and sixth spot respectively.

Honda, Nike, Hewlett Packard have acquired the seventh, eight and nine spot respectively. Indian automobile brand Maruti Suzuki took the tenth spot.

Other significant growth over last year has been shown by Oppo - which ranked 29 in 2017, and number 11 this year. Puma also rose more than 30 ranks in 2018, as did BMW. Google, meanwhile, ranked at 40 in 2017, jumping to number 18 in 2018.

Despite being fined Rs. 136.8 crore by fair trade regulator Competition Commission of India (CCI) for abuse of its dominance and biased search practices in India, Google managed to enter the top 20 for the first time. Brands like Taj Mahal Tea, Moto G and Netflix too have made an ascent of more than 500 ranks from their rankings in 2017.

Meanwhile, Patanjali led the FMCG sector, Pepsi led the food and drink sector, Honda led the automobiles category and State Bank of India (SBI) led the banking sector.

N. Chandramouli, chief executive officer,TRA Research said: “Samsung’s second year as India’s most trusted Brand reflects the brand’s focus and commitment to building trust. Brands Sony and LG to have also showcased their consistency over the past four years ranked among the top three ranks over the last four years."

Samsung was also recently crowned the most attractive brand in India, ahead of LG and Sony, according to the Most Attractive Brands Report 2017 (MAB).

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Samsung is a South Korean multinational conglomerate headquartered in Samsung Town, Seoul. It comprises numerous affiliated businesses, most of them united under the Samsung brand, and is the largest South Korean chaebol.  

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