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Commercial Technology Dentsu Group

Dentsu Sports Asia to serve as commercial partner for Joseph Schooling

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By Taruka Srivastav, Reporter

April 18, 2018 | 2 min read

The Schooling Company has appointed Dentsu Sports Asia (DSA) as the commercial partner for the Olympics gold medalist Joseph Schooling.

Dentsu Sports Asia to serve as commercial partner for Joseph Schooling

Dentsu Sports Asia to serve as commercial partner for Joseph Schooling / Dentsu Aegis

As part of the deal, DSA will advise and manage commercial and strategic opportunities for Schooling.

DSA will also provide on-ground support of the swimmer during major events, advising on the training facilities prior to the swimmer’s major competitions and developing Joseph Schooling’s social responsibility initiatives throughout the region.

Kunihito Morimura , chief executive officer and president of DSA said: “We are honoured to work with Joseph and his family. He is truly an inspirational athlete and we are excited to help bring out his full potential as he grows to be an athlete that can proudly represent Singapore.”

May Schooling, mother of Joseph Schooling and the founder of the Schooling Company said: “We are pleased to have Dentsu Sports Asia on board to help Joseph as he turns professional. Their extensive expertise and experience in the sports industry is key in helping him grow as a professional athlete in the region.”

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