Bauer Media is to restructure its network around the launch of a new radio station called Hits Radio.
The Manchester-based national radio station will feature Gethin Jones, Gemma Atkinson and Sarah-Jane Crawford, and Bauer Media claims is the first major commercial radio offering to come out of the city. It will open 4 June.
It promises national and local audience targeting for commercial partners, airing family friendly content and aiming at those within the 25-44 bracket. It promises “great, relatable banter and a brilliant playlist”.
A new national Breakfast Show hosted by Gethin Jones will headline the launch, Wes Butters will head up Drivetime and Sarah-Jane Crawford will host the evening offering.
Hits Radio become the flagship station of the Bauer City Network which will be renamed the Hits Radio Network, which also features Absolute Radio, Magic and KISS.
Dee Ford, group managing director of Bauer Radio, said: “Hits Radio has been informed by audience insight, which combined with our talented programming instinct unearthed a need for a fresh, exciting national radio brand. This family focused and highly attractive audience seek a brilliant alternative to what is currently on offer, the new Hits Radio station and expanded Hits Radio Network will offer a simple and effective way for commercial partners to reach them”.
Graham Bryce, group managing director of Hits Radio Network, added: “Manchester has one of the biggest community spirits and boldest attitudes in the UK, so it’s high time that a big national commercial station made it its home. We are going to offer something new and exciting – both to Manchester and across the UK.”