Tiger Shroff shows off his martial arts skills to launch 'Forca by Lifestyle'
Actor Tiger Shroff, known for his action sequences, is seen performing stunts to launch denimwear brand Forca by Lifestyle.
Tiger Shroff shows off his martial arts skills to launch 'Forca by Lifestyle' / JWT
The campaign #TigerForForca features Tiger Shroff showcasing his martial arts skills to combat an enemy who is fighting with his face covered. In the end, it is revealed that the person Tiger Shroff was fighting was himself.
Shroff said: “I’m happy with the response that Forca has received and I’m proud to be associated with it. The new collection is cool, stylish and comfortable. It looks good and is functionally very effective - it’s something that I would wear in my everyday life.
"In my Denims, I look for comfort, I look for elasticity and Forca has it all. So, if you want to look good and if you want to move freely in denims, this is the best brand out there.”
Priya Shivakumar, executive creative director,JWT Bengaluru said: “Our campaign for Forca from Lifestyle, ‘Tested by Tiger’ needed an execution that was fresh and interesting. So this time we borrowed from the one of the most played and popular sports - Chase Tag, a game where amazing athletes go against each other. This was developed into a new and exciting way to showcase the ‘flex’ nature of Forca denims and also capture Tiger's martial art skills and dexterity”
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